Threads, the app developed by Meta (formerly Facebook), has recently gained attention by ranking as the sixth most downloaded app (iOS and Android combined) with 28 million installs. This impressive number puts it ahead of X (formerly Twitter), which is not listed in the top 10 downloads.

Similarities to Twitter:

Threads shares several features with X, including following, likes, sharing, reposting, commenting, and posting messages of up to 500 characters with media. It also includes hashtags, renamed “tags” here, as well as trends and keyword search. The main difference is the absence of a direct messaging feature, which is managed through the close integration with Instagram.

Why Is Threads Attractive?

The appeal of Threads lies in its optimized and user-friendly experience. It leverages Meta’s well-established social infrastructure, ensuring seamless integration with other products like Facebook and Instagram. Additionally, Threads introduces innovative features such as ephemeral messages and discussion groups, providing a more dynamic and interactive experience.

Impact on the Market and Users:

Threads’ impact on the market is significant, drawing users seeking an alternative to X. However, user opinions are mixed. Some appreciate the variety of features, while others remain loyal to Twitter’s simplicity. Privacy concerns are also emerging due to Threads’ association with Meta.

In conclusion, while Threads has yet to establish its position, its rapid rise and attractive features make it a platform to watch. Meta’s ambitions to create a “less polarized” space compared to Twitter might encourage users to explore this new alternative.