“Marronniers” refer to annual events that recur, providing perfect opportunities to create engaging and relevant content for your audience. In October 2024, these moments are plentiful, allowing marketing professionals to design impactful campaigns and strengthen their connection with their audience on topical issues.
This month is dedicated to breast cancer awareness, known as “Pink October.” It’s an ideal time to share health information and organize fundraising events. Brands can support those affected by this disease by offering products, with a portion of sales donated to cancer-fighting organizations.
October 1: International Day of Older Persons
An opportunity to raise awareness about the challenges of an aging population and highlight social initiatives or products/services tailored for seniors.
October 4: World Animal Day
Ideal for brands or businesses in the animal sector (products, veterinary services, adoption) and for promoting actions in favor of animal welfare.
October 6: Grandparents’ Day
A day to celebrate grandfathers and honor their role in our lives. It’s a chance to share memories, messages of gratitude, or suggest gift ideas that strengthen these intergenerational bonds.
October 23: World Climate Action Day
A key date to discuss initiatives against climate change, particularly suitable for brands committed to environmental and sustainability efforts.
October 31: Halloween
A highly popular event for creating engaging, festive, and fun content, whether in design, marketing, or special promotions.
October 2024 Key Dates
- October 1: International Day of Older Persons
- October 3: World Architecture Day
- October 4: World Animal Day
- October 5: World Teachers’ Day
- October 6: Grandparents’ Day
- October 7: World Smile Day
- October 14: World Standards Day
- October 16: World Food Day
- October 20: International Chefs’ Day
- October 23: World Climate Action Day
- October 31: Halloween
The October 2024 events present an excellent opportunity to energize your marketing strategy. By incorporating these important occasions into your campaigns, you can increase visibility, engage your audience, and solidify your online presence. Be creative and strategic to capitalize on these key moments throughout the month.
