Social media platforms are dynamic environments where visual content plays a crucial role in attracting attention and engaging users. To maximize the impact of your posts, understanding the different types of formats available and using the right dimensions for each platform is essential. Let’s explore the main formats and content ideas suited for each style.

1. Square Format (1080×1080 pixels)

The square format is widely used on platforms such as Instagram and Facebook. Its symmetry and balance make it an ideal choice for showcasing eye-catching images on social media.

Moreover, to captivate your audience on Instagram, consider including product photos to grab users’ attention or inspirational quotes that instantly engage readers.

2. Portrait Format (Aspect Ratio 9:16)

The portrait format is perfect for mobile content, often used for stories on Instagram, Facebook, and Snapchat.

Advantages of Portrait Format:

Additionally, the portrait format allows for more text and detailed information, making it ideal for sharing tutorials, infographics, or important announcements without compromising readability.

Content Ideas:

• Informative Infographics: Create detailed graphics to explain complex concepts.
• Image Tutorials: Share step-by-step guides with instructional visuals.

1. Landscape Format (16:9)

The landscape format is ideal for videos on YouTube, Facebook, and Twitter, offering an immersive visual experience.

Moreover, you can share travel videos or captivating interviews with a panoramic format for a rich visual experience.

4. Carousel Format

The carousel format allows you to share multiple images or videos in a single post, encouraging interaction.

Content Ideas:

• Step-by-Step Guides: Create carousels to present detailed tutorials or series of photos.
• Project Evolution: Showcase the progress of a project or transformation with multiple images.

1. Live Video Format

Live videos are ideal for instant interaction with your audience on different platforms.

You can answer your audience’s questions live or broadcast special events to enhance engagement and involve your community.

Recommended Dimensions and Formats for Major Platforms

Facebook:

• Profile Photo: 170 x 170 pixels on computer and 128 x 128 pixels on mobile.
• Cover Photo for Pages and Profiles: 820 x 312 pixels on desktop and 640 x 360 pixels on mobile.
• Event Cover Photo: 1200 x 628 pixels.
• Group Cover Photo: 1640 x 856 pixels.
• Photo Posts: 1200 x 630 pixels.
• Link Posts: 1200 x 628 pixels.
• Stories: Vertical format, 1080 x 1920 pixels.

Twitter:

• Profile Photo: 400 x 400 pixels (displays at 200 x 200 pixels).
• Cover Photo: 1500 x 500 pixels.
• Post Images: 1024 x 512 pixels.

Instagram:

• Square Photos: 1080 x 1080 pixels.
• Landscape Photos: 1080 x 566 pixels.
• Portrait Photos: 1080 x 1350 pixels.
• Stories: Vertical format, 1080 x 1920 pixels.

LinkedIn:

• Profile Photo (personal or company page): 300 x 300 pixels.
• Profile Background Image: 1128 x 376 pixels.
• Cover Photo: 1128 x 191 pixels.
• Post Images: 1200 x 1200 pixels.

Pinterest:

• Profile Photo: 165 x 165 pixels.
• Board Cover Photo: 600 x 600 pixels.
• Pins: 1000 x 1500 pixels.

By choosing the right formats and dimensions for your social media content, you can enhance your visibility and effectively engage your audience. Experiment with these different formats and tailor your content based on the preferences of each platform. Unleash your creativity to captivate your audience and grow your online presence!