In UX design, prototyping is the process of creating concrete visual representations of an application or website’s interface. These prototypes allow designers to present and test the visual appearance, element layout, and user experience before the development phase. To provide a more accurate vision of the final interface, UX design prototyping can include:

• Wireframes (Structural Diagrams)
• Mockups (Visual Designs)
• Interactive Prototypes (Functional Models)

Why is Prototyping Essential in the Digital Platform Design Phase?

Prototyping allows for an early visualization of the interface’s appearance before actual design begins.

It helps reduce errors by providing a detailed evaluation of the interface before full-scale development.

Prototyping enables testing of the user experience to optimize the layout of elements and navigation.

Prototyping speeds up the web platform design process, contrary to popular belief. It simplifies, personalizes, and makes the creation of websites or applications more efficient to attract clients and prospects!